White in its meaning of essentiality, idealisation, and exploration of volumes through shadows. White as a summary value, as an abstraction and a model aspiration.
The entire exhibition trail will be characterized by a museum-style arrangement and by products displayed “white on white”, like the famous 1918 painting by K. Malevich.
Major architects and designers will design installations that express their interpretation of White on White in the different areas of the home (living-room, bathroom, kitchen, office, outdoors, etc.).
These are real installations in which sceneries and light will be different according to the experience to be narrated.